Screen Alliance North
Uniting the North’s screen industry under one bold identity.
When four powerhouse organisations – Screen Yorkshire, Liverpool Film Office, North East Screen and Screen Manchester – came together to build a stronger, more inclusive screen industry across the North, they needed a brand and website that could match their ambition. Screen Alliance North (SAN) wasn’t just another regional project; it was a call to arms for the next generation of filmmakers, crews and storytellers.
- Brand •
- Digital
Kenfolk helped turn that vision into something people could see, feel and rally behind. We built the brand from the ground up: confident, Northern and unapologetically bold. The logo takes cues from film frames and direction, but is centred around four equal partners coming together to form one united, powerfully strong group. The palette mixes grit with energy, and the tone of voice cuts the jargon in favour of a plain-spoken purpose of opening doors to the screen industry for everyone.
From there, we designed and delivered a website that put usability first. It’s clear who it’s for and what you can do, whether you’re a student looking for your first role, an employer hiring crew, or a training partner building the future workforce. The site’s structure strips out the fluff, leading visitors straight to action: learn, apply, connect. Every page moves people closer to getting involved.
Behind the scenes, we built a flexible content system so the SAN team can easily add programmes, events and resources as the initiative grows. Accessibility was a non-negotiable. The site’s designed to work for everyone, everywhere, from the set to the sofa. The end scene is a living, evolving platform that reflects a movement, not just a message.
Today, Screen Alliance North has a brand with backbone and a digital presence that stands tall in the national landscape. It’s confident, collaborative and distinctly Northern – exactly what the region’s screen industry deserves. Built in partnership with our friends at Phonetic Digital, this project shows what happens when design, purpose and a bit of Northern graft come together.
