Ether / Awe
Branding a production powerhouse with regional roots and global scope.
Ether/Awe arrived as a North-East video production company with ambition far beyond its local studio walls. Founded in York, the agency had already grown into global-scale work from Barbados to Rome, delivering high-impact content for big brands. They came to us needing a brand identity that could hold that scale while keeping the edge of their Northern creative heritage.
- Brand •
- Design •
- Digital •
- Web Design
We stripped away fluff and bullshit and built an identity that conveys “craft meets impact”. The brand voice is bold, direct and cinematic. Visually we leaned into tools of the production trade – studio lights, drone shots, colour grading – then rewrote them with a regional accent: geographies of the North East, a gritty determination, and a global lens. The result: a brand that says “we can work anywhere, anytime and we stay real”.
Rolling the brand out meant more than a logo. We gave Ether/Awe a full system, visual language, tone of voice, brand applications across client-facing materials (showreels, proposals, digital content) that could scale from studio in York & Newcastle to shoots in Rome or Iceland.
This toolkit let them own their story: from local base to world-stage production service for the biggest brands in the world. Since launch, Ether/Awe’s brand has been delivering in markets where the competition is global.
They’ve executed luxury-destination campaigns and high-end branded content while still staying rooted in their creative DNA. That makes the brand not just a badge of credibility, but a strategic asset for growth.
