Daisy Education
Rebranding a trusted name to bloom into the future of personalised learning.
Formerly known as Reading Solutions UK, Daisy Education has been empowering UK schools with adaptive learning tools for over a decade. As they expanded their offerings to include DreamBox Maths alongside DreamBox Reading Plus, they needed a brand identity that reflected their growth and commitment to personalised education.
- Brand •
- Design
The concept for the brand draws inspiration from Alan Turing, whose childhood obsession with daisies and with the flower’s patterns, (which inspired his groundbreaking 1952 work on morphogenesis, the mathematical basis of how organisms grow) symbolised curiosity, exploration, and the joy of learning.
We translated this idea into a visual identity that embodies growth, potential, and intellectual curiosity. The logo features a stylised daisy icon, combining friendly geometry with educational symbolism, while the vibrant colour palette brings warmth and energy that appeals to both educators and students.
This refreshed identity was applied across the website, marketing materials, and digital platforms, creating a cohesive and engaging experience for users. The website was designed to be user-friendly and informative, providing clear pathways for schools and learners to explore the full suite of Daisy Education’s adaptive learning tools. The result is a brand that feels modern, intelligent, and approachable. From the Turing-inspired daisy to the energetic colours, the identity reflects Daisy Education’s mission to inspire, support, and nurture learners at every stage of their educational journey.
