Sunderland BID

Building a digital hub to energise Sunderland’s city centre.

Sunderland Business Improvement District (BID) is a business-led initiative that invests in the city centre to drive growth, vibrancy, and opportunity. They approached Kenfolk to design a modern, user-friendly website that could communicate their projects, events, and services while engaging businesses, residents, and visitors.

Web Design

The website was designed with usability and accessibility at its core. Intuitive navigation and responsive layouts ensure that all users can quickly find information about BID initiatives, business support, news, and events. The design incorporates bold imagery, clear typography, and structured content blocks to reflect Sunderland’s energy and community spirit.

Key features include dedicated pages for business support services, updates on city-centre projects, and highlighting the Seafront BID launch, making it easy for stakeholders to understand BID’s work and impact. The responsive design ensures a seamless experience across devices, from desktop to mobile.

The website was built sustainably by our digital partners, Phonetic Digital, combining sleek design with efficient, high-performing functionality. The new platform now acts as a central hub for Sunderland BID, helping the organisation communicate its initiatives clearly and engage with the city centre community effectively.